Previously, I discussed the four different types of trademarks and why some are better than others when seeking registration. Since I’ve also been exploring my favorite brands when it comes to trademarks, I decided to discuss Obé fitness and why they are doing it right. Little refresher: There are four […]
Ever since I became a Trademark Attorney, I’ve noticed when my favorite brands or businesses are or are not trademarked. Such is the case with Let’s Make Art. Let’s Make Art is a small company located in Missouri. They sell art kits for watercolor and other mediums and have guided […]

There are four different types of trademarks- and some are better than others when it comes to acquiring a registration. What are the four types? They are: Generic, Descriptive, Suggestive, and Arbitrary or Fanciful. Don’t worry, I’ll explain more below. Generic Trademarks Generic Trademarks are marks that use everyday […]
Before I get into Licensing, I should explain more about Intellectual Property Law in general. You see, Intellectual Property is essentially a “bundle” of exclusive rights. What those rights are depends on the type of Intellectual Property. For example, owning a copyright gives one the rights to reproduce, create […]
Many people google trademarks daily. They want to protect their Intellectual Property, as they should. However, one of the first results that pops up is for LegalZoom and their trademark services. Many people then end up using LegalZoom for their trademark needs, only to end up getting an Office […]